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             The micro economic analysis deals with the problems of an individual firm, industry, consumer etc. In the case of managerial economics, micro economics helps in studying what is foing on within the firm; how best to use the available scarce resources between various activities of the firm; how to be technically as well as economically efficient.

             The chief source of concepts and analytical tools for managerial economics is micro economic theory, also known as price theory. Some of the popular micro economic concepts are the elasticity of demand, marginal cost, the long run economies and diseconomies of scale, opportunity cost, present value and market structures.

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