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OPERATIONS MANAGEMENT

             It deals with the production of quality goods and services. It involves the responsibility of ensuring that the business operations are efficient and effective. It deals with the management of resources, distribution of goods and services to customers. It deals with the control of inventory, the movement of inventory from the organization, the value chain of the organization, the inbound and outbound logistics of a company.

STRATEGIC MANAGEMENT

             Strategic management is the full set of commitments, decisions and actions required for a firm to achieve strategic competitive advantage and earn above average returns. It is a subject that prepares an organization to take the lead in today’s business environment by helping it to understand and master its competitive and global nature. The study of strategic management consists of up to date research, relevant company examples, and premier cases which illustrate the key strategic management concepts. It helps in addressing and assessing specific problems. 

MARKETING MANAGEMENT

             It is a subject that deals with the application of marketing techniques and the management of the resources and activities of the firm pertaining to marketing. It deals with the factors like level of production and sales, timing, composition of customer demand.

Marketing management is a very broad subject and emphasizes on the development of new products and services and reaching out these products and services to the customers. It deals with two basic function that is marketing and innovation. Marketing management studies the four P’s of marketing in detail that is the price, place, product and promotion. Marketing management deals broadly with all the activities that the marketing department of an organization needs to do.

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